---
title: Case Study - Implementing Digital Fundraising
description: Build a sustainable digital fundraising channel! See how we gained 750 recurring donors in the first year, doubled followers, and launched 10 powerful campaigns.
image: https://www.consultadigital.net/hubfs/Untitled%20design%20(28)-1.png
---

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# Sustainable Digital Fundraising

**Implementing a sustainable Digital Fundraising / Individual Giving Channel from scratch**

#### Project Timeline:

#### 12 months

 

#### The challenge:

#### Operating in a country with low-to-medium trust in NGOs, the audience is careful about sharing financial details or committing to recurring donations, which are significant barriers to online banking and subscription payment methods.

 

Goal:  
The client requested a sustainable foundation of individual giving to generate income from recurring donations using digital channels. 

#### Our approach:

The organization mainly relied on unsustainable in-kind donations and one-time bank donations from individual donors.

The client organization requested us to:

- Lead a new website project consisting of assisting in design, functionalities, online payment integration for one-time & recurring payments, track all data (GDPR), and CRM data synchronization.
- Develop a project plan
- Create and execute digital marketing strategy for Facebook, Instagram, LinkedIn, email marketing & website SEO content
- Recruit recurring donors, increase organizational awareness & followers
- Measure the performance of each campaign and donation form on the landing page to improve the results

#### The result:

- We established a fully functional website capable of recurring and one-time online donations and created a transparent digital infrastructure that tracks all constituent data and activity, accurately written in Salesforce.
- Recruited 750 recurring donors with 10% Attrition rate
- Doubled the amount of followers to 10,000 total on Facebook, 2,000 on Instagram, and 500 on LinkedIn.
- Created and executed 10 social media campaigns with all funnel phases

### Empower your NGO with sustainable digital fundraising. Contact us today to begin your journey. 🙌🏼

#### Empower your NGO with sustainable digital fundraising. Contact us today to begin your journey. 🙌🏼

#### Empower your NGO with sustainable digital fundraising. Contact us today to begin your journey. 🙌🏼

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